Self-publishing through Lightning Source

Yesterday, as I walked down my very long driveway preparing for a run, I found a strange package by my front gate. I didn't remember ordering any books from Amazon.com recently, but it was the right size and shape. I picked it up and, yes, that was my name on the label. Then I saw that it was from Lightning Source. In one of those surreal moments, I plied open the cardboard wrapping. Inside was the proof of my very first printed copy of The Crown in the Heather, The Bruce Trilogy: Book I. So I eased it out and . . . oh my gosh, it was pretty in that new-car sort of way. The pages were crisp, the layout neat and consistent and the cover looked way better in real life than it did on my computer screen (thanks a million to my cover artist, Lance Ganey!). It not only looked like a real book fresh off the shelves, it was a real book.

I had uploaded the interior and cover files just before last weekend. With real life being crazy-busy (having a graduating senior tends to dominate your time), I had put it out of my mind and only checked my book's status on LSI's web site once in the interim. Honestly, I hadn't expected it so soon.

I can't even begin to tell you how many unexpected little glitches I've hit along the way in the process of getting my book to this stage. It has been a learning process and taken months (primarily because I'm very cautious and a perfectionist, not because any of it is that difficult). Having gone through the steps now with The Crown in the Heather, I know that my next book, Isabeau, will take me only a fraction of the time to format, as I'm sure will be the case with the cover and uploading to Lightning Source.

Now it's time to order some review copies and start beating the drum. Marketing is neither familiar nor comfortable territory to an introvert, but just like the rest of the process, you learn what you need to and in time it becomes second nature.

When I started on this journey of self-publishing, I studied my options. I knew I wanted to put out a paper book first, because that's still the format most readers prefer, myself included. Subsidy publishers seemed to take too much of the profit. CreateSpace was a possibility, but distribution was limited - plus, if I ever wanted to do a short print run to sell my books locally or at Celtic festivals, then financially that wasn't the best choice. Ultimately, books by Michael N. Marcus (Become a Real Self-Publisher) and Aaron Shepard (Aiming at Amazon, Perfect Pages and most recently POD for Profit) convinced me that using Lightning Source for online POD sales was the way to go - not only because it provided the best profit margin for print-on-demand, but also because it gives the widest routes of distribution.

Don't let it scare you that on Lightning Source's web site in places it may sound like if you're a self-publishing author, then you ought to slink away. They are a professionally run business that works regularly with small presses. Do your homework beforehand and the process will go more smoothly and seem less mysterious. I had a couple of questions that I was afraid would sound like dumb newbie questions, but at every step LSI's reps were both polite and prompt in answering me. Between Shepard's and Marcus's books, LSI's manuals, the POD and Self-Publishing discussion lists on Yahoo!, and the guidance of my friend and self-published author Ali Cooper, I managed just fine. You can, too.

That book that I started writing almost a decade ago and rewrote several times, that a reputable agent diligently championed, and that garnered interest from editors but never quite cleared the final hurdle, it's a real book now.

Do you know what the coolest part is? My son sat down and read a chunk of it yesterday. Yes, I'm an author now. And I have proof.

[A two-time Amazon Breakthrough Novel Quarterfinalist, The Crown in the Heather is the first in a trilogy about 14th century Scottish king, Robert the Bruce. It covers the years before he was king and up until the year he was crowned, from 1290 to 1306. It will be available from Amazon.com and other online retailers beginning in June of 2010.]

Until later,

Gemi